Strategies
Light up your marketing
Gain visibility
If customers can’t find you, they can’t hire you. I set up and optimize the tools that matter most for local visibility — from managing your Google Business Profile and keeping your listings updated on sites like Yelp, Angi, and Nextdoor, to optimizing your website so it shows up when people search.
I also create blog content tailored to your services and location to help you rank higher and reach the right audience.
Build credibility
People check reviews and your website before they ever call.
I make sure you look current, trustworthy, and professional by setting up and monitoring review sites, maintaining and updating your website, and providing branded Canva templates for polished graphics, flyers, and coupons. When needed, I also refresh or redesign your site to keep your online presence sharp.
Stay connected
Your best new customer is usually a returning one. I keep you top of mind with monthly newsletters, seasonal or promotional email campaigns, and social media posts designed to tie into your blogs and promotions. I also provide SMS templates so you can easily remind customers about deals or events.
Grow business
Marketing should bring in more than clicks — it should bring in customers. I create campaigns that turn visibility into leads, from setting up referral programs and seasonal promotions to designing flyers, coupons, and mailers that get attention. I also build lead magnets like guides, coupons, and quizzes, along with landing pages that capture prospects and keep your pipeline full.
Hi, I’m Shelbie.
For more than a decade, I’ve helped businesses of all sizes tell their story and reach the right people. From software companies to family ventures, I’ve learned one thing: marketing doesn’t have to be complicated to work.
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I started Streetlight Strategies to give small businesses the same kind of clear, focused marketing that big brands rely on — without the jargon or the overwhelm. Think of me as your marketing partner: the person who makes sure your business gets seen, trusted, and chosen.
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When I’m not building campaigns, you can usually find me plotting a board game comeback, hogging the mic at karaoke, or unwinding by a body of water.
Packages built around your goals​
Prefer just one service? Everything is available individually upon request.
1
Starter Glow $750/month
Be found online and look professional.
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Google Business Profile updates
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Review site setup + monitoring
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2 blogs per month
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1 newsletter per month
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1 social post per week
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Branded templates
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Website SEO basics
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Monthly check-in
2
Steady Shine $1,400/month
Stay top of mind and bring in steady leads.​
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Local listings management
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3 blogs per month
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1 newsletter per month
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1 promotional email per month
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2 social posts per week
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Seasonal promotion support
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Referral program setup
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Lead magnet setup
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Ongoing SEO management
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Bi-weekly check-ins + reporting
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2 mailer designs per year
3
Full Beam
$2,200/month
​​Run full campaigns that generate growth year-round.
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Website refresh or design updates as needed
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4 blogs per month
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1 newsletter per month
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2 promo emails per month
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3 social posts per week
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Quarterly campaign bundles
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SMS campaign support + referral program management
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Advanced lead generation
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Advanced SEO management
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Monthly reporting + strategy
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4 mailer designs per year